Infographics

Infographics

At AARP.org, infographics are used to project and advocate for issues that affect the age 50+ demographic. These issues often are related to health, caregiving, retirement, Social Security and Medicare.

The following examples of static infographics demonstrate how they are used at AARP to demonstrate issues that most affect and concern the 50+ demographic.

Creating a Successful Infographic

  • Identify your audience, goals and data.
  • Refine data to best reveal the information
  • Assess the results to determine if the data has been interpreted in a way that reaches your audience and meets your goals.

See Example →

Geographically based infographic

infographic 1 Geographically based infographics at AARP.org are widely used throughout the site. The goal was to design a way to represent the U.S. that would be consistent in style, scaleable and if necessary, interactive.

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Statistically based infographic

infographic 2 Requested by AARP's Public Policy Institute, this graphic projects data that shows the decreasing ratio of available caregivers to the growing number of those who will need caregiving support in coming decades.

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Statistically based infographic

infographic 3 Requested by AARP's Public Policy Institute this graphic projects data showing the need for "specialized transportation" in contrast to the critically limited number of available funding resources providing this service.

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Statistically based infographic

infographic 4 Requested by AARP The Magazine, this graphic projects the results of a survey profiling the measure of trust afforded to different professionals in contrasting demographics..

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Infographics Style Colors

infographic 5 A special style palette for infographics was needed to supplement the basic AARP style colors.

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Statistically based infographic

infographic 6 Designed for AARP's Public Policy Institute, this infographic presents a basic comparison of two age groups with their preferences and considerations to age in place.

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Statistically based infographic

infographic 7 Pictorial elements can be used to enhance informational data, as shown in this example created for AARP's Public Policy Institute.

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Statistically based infographic

infographic 8 Pictorial elements can be used to enhance informational data, as shown in this example created for AARP's Public Policy Institute.

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